About Us

Origin story in a nutshell

Diamond Curlz Collection (DCC) was born from a turning point.

In 2019, our founder faced a major hair setback—damage caused by unhealthy hair habits and the growing pains of college life. What followed was a bold reset. On November 30, 2019, she did a big chop and committed to a one-year hair health journey rooted in intention, consistency, and self-care.

That journey meant fewer extensions, better habits, and a deep dive into all-natural ingredients. As her curls transformed, so did her purpose. She began formulating her own products, documenting her rapid hair growth, and sharing the process in real time on social media. The results spoke for themselves—and soon, friends and family were asking for the products behind the transformation. In January 2022, Diamond Curlz Collection officially launched.

Today, DCC is guided by a simple belief: “Healthy hair, healthy you—naturally.” Our mission is to make sulfate-free, all-natural, and affordable haircare accessible to every crown—because healthy hair is more than a look, it’s a lifestyle.

 

Feature in local newspaper:

About our CEO

Diamond Guy, MD, is a dermatology (hair, skin, and nail) resident at the University of Rochester Medical Center and a proud Rochester native. A Rochester City Scholar, she graduated summa cum laude from the Rochester Institute of Technology in 2021, majoring in Biomedical Sciences with an Honors Program immersion in theater.

In May 2025, Diamond earned her Doctor of Medicine from the University of Rochester School of Medicine and Dentistry, graduating with Distinction in Community Health and induction into the Gold Humanism Honor Society. During medical school, she founded ROCDermEd, a dermatology outreach initiative serving underserved communities, which now operates as a URSMD student-led outreach group.

Diamond’s interest in dermatology grew from her personal experience with eczema, which at times made her feel alienated but ultimately inspired her to support others living with skin disorders. Her research, community service, and clinical shadowing experiences have further solidified her commitment to a career in dermatology.