About Us
Origin story in a nutshell
Diamond Curlz Collection (DCC) is an all-natural haircare line founded in 2022 and blossomed from our CEO’s personal hair challenge in 2019. The combined effects of poor hair maintenance/ habits as new college student led to a serious hair break and poor health. November 30, 2019, is when our CEO did a big chop and started a one-year hair healthy challenge to regrow and thicken her hair by limiting extensions (1-2x/year), practicing healthy hair habits, and exclusively using DCC haircare!
During that time she would do research to refine her product formulations and document her rapid hair growth/transformation on social media. After receiving much feedback and demand from friends and family about her products, she opened her online shop in January 2022. DCC’s motto is, "Healthy hair, healthy you, naturally," and her mission is to provide the community with all-natural, sulfate-free, and affordable hair products.
Feature in local Newspaper

About our CEO
Diamond Guy is a senior medical student who received her bachelors of science from Rochester Institute of Technology graduating with summa cum laude and honors. Diamond’s interest in dermatology developed from personal eczema eruptions that made her feel alienated, but compelled her to give back to others struggling with skin disorders. Diamond’s research, community service, and shadowing experiences has confirmed her interest in dermatology.
During her career, she plans to conduct research to discover cures for skin disorders and improve patient outcomes. In preparation, she has been involved in research since an undergraduate. From clinical science to basic science research project which have been published and ranked at regional conferences. In March, she will deliver an oral presentation at the 2024 American Academy of Dermatology Annual Conference.
Diamond believes in servanthood and has been regionally recognized by the Black Physician Network for her community service contributions two consecutive years, 2022 and 2023. As an M2-M3, she serve the community in three major roles. She was elected as one of two UR Well Dermatology Clinic coordinators. This leadership role allows Diamond to serve underserved communities like where she grew up and utilize her critical thinking skills to make executive decisions to coordinate the most optimal care for the patients. In February of 2023, she became the Skin of Color Community (SOCC) Advocate for Rochester, NY, serving as a liaison between her city and the national organization. As SOCC Outreach Leadership, they meet monthly to brainstorm future events based on the dermatologic needs of our local communities. Lastly, she serve as ROCDermEd’s Founder and Program Director since May 2023. Rochester Outreach Catering Dermatology Education (ROCDermEd) strives to make dermatology more accessible to the underserved communities in Rochester, NY! We are unique because we partner with community organizations to tailor our free education and services based on the communities' specific needs and we meet them where they are.